Search Engine Optimization (SEO) Helps Your Website Get Found On Google
Business websites in Virginia (or anywhere in the USA) benefit greatly by using SEO techniques to make sure the search engines can actually find their website.
What most business owners already know is that the easiest way to get more leads, sales and customers is using the Internet. But just purchasing a domain name, setting up a nice looking website and then sitting back and waiting for new business to come knocking on your virtual door does not always work.
SEO, search engine optimization, is loosely defined as getting your website found on Google, or any other search engine such as Bing and Yahoo. When a potential customer is looking online for your products or services, will your company’s website show up on the first page of results? This is the Holy Grail of Internet marketing, when you reach the first page of Google, you are guaranteed to get more traffic, more visitors and more sales. But how do you get there?
One of the best steps you can take is to purchase a domain name with your product or service offering in the domain. Most businesses have a their DBA name or registered corporation name and that is very helpful IF your potential client already knows who you are. By spending money offline (print media, direct mail, outdoor advertising, TV and radio) you can promote your company’s name, and hope that they remember you when they are searching for a business like yours. But if you secure a domain name that describes what you DO, the search engines will naturally rank your website higher. EdwardJones.com is good but for search engine optimization, EdwardJonesInvestmentServices.com is much better.
Another easy SEO tip is to structure your website pages around your products and services and have many different pages about all that you offer. This is referred to as “on page” optimization and is an important step in helping the search engines index your website. Blogging and posting good quality articles on your page can help attract inbound traffic and is sometimes called content marketing.
“Off page” optimization these days consists of convincing Google that your website has extremely relevant content in relation to the search terms people are looking for. Current techniques include link building, anchor texting, article writing, guest blog posting and other methods that help the spiders and robots from the search engines index your site and move it higher in the results.
Most businesses will want to implement SEO strategies as part of their long term digital marketing plan in addition to paid search advertising (pay per click PPC) and social media promotions.